National (U.S.)

A Dozen (Or More) TV Stories To Sell Your News Manager For Sweeps

By VINCE PATTON

 

 In Miami, NBC-6 reporter Jeff Burnside thought he had a great story about the restoration of bountiful seagrass beds. But managers weren't interested.

"Later," Burnside says, "I pitched a story about steep fines for boaters running aground." That story they liked.

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