"Revealed: Edelman worked for Brazilian trade group accused of pushing for environmental rollbacks in Amazon"
"Edelman, the world’s largest public relations agency, is in talks to work with the Cop30 team organising the UN climate summit in the Amazon later this year despite its prior connections to a major trade group accused of lobbying to roll back measures to protect the area from deforestation, the Guardian and the Centre for Climate Reporting can reveal.
The summit is set to take place in November in the city of Belém on the edge of the Amazon rainforest, which has been ravaged by deforestation linked to Brazil’s powerful agriculture industry. For the first time, the talks will be “at the epicenter of the climate crisis”, the summit’s president wrote last week. “As the Cop comes to the Amazon, forests will naturally be a central topic,” he added.
But now questions are being asked about a possible conflict of interest after his team confirmed to the Guardian and CCR that it is considering bringing in the American PR giant Edelman to work on the summit. As well as its past work with some of the world’s biggest fossil fuel companies, Edelman previously developed a “communications strategy” and message “playbook” for a trade group representing major players in the Brazilian soy industry, according to US Foreign Agent Registration Act filings.
“Edelman’s conflicts of interest at a climate conference are almost too many to count,” said Duncan Meisel, executive director of Clean Creatives, which campaigns for the PR and ad industry to cut ties with fossil fuel clients. He said the agency “maintains at least a dozen contracts with fossil fuel polluters like Shell and Chevron”."
Ben Stockton reports for the Guardian March 17, 2025.
Advertisement 
