"Environmental Group's $1M Attack Ad Targets Sen. Mark Kirk"

"WASHINGTON — The Natural Resources Defense Council is spending $1 million on a television ad, starting Tuesday, attacking Sen. Mark Kirk, R-Ill., for a vote he made allowing states to opt out of federal rules dealing with power plants and the environment.

The ad, which blisters Kirk for 'protecting polluters,' is the latest blast from environmental groups that want to keep pressure on Kirk as he faces what is likely going to be a tough re-election battle in 2016.

The spot will run through July 17 on Chicago broadcast and cable markets. It targets female voters who may be considered especially persuadable when it comes to claims that Kirk is weak on the environment. The cable buy includes HGTV, Lifetime, the Food Network and OWN, all with programming aimed at women."

Lynn Sweet reports for the Chicago Sun-Times July 6, 2015.

SEE ALSO:

"Sierra Club Slams Sen Mark Kirk in Illinois Ad" (The Hill)