"As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.
Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.
For New Boom, NPR's series on the darling demographic of the day, The Salt called up Crowe to find out a bit more about why and how Monsanto is courting this group of youngsters, who now outnumber boomers. Here's our conversation, which has been edited for brevity and clarity."
Eliza Barclay reports for NPR October 29, 2014.
Source: NPR, 10/30/2014
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