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"PETA's New 'Want My Body?' Poster Views Women as Pieces of Meat"

"Peta appears to have a very simple strategy when it comes to campaigning for animal rights: generate as much noise and attention as possible by unsettling and disrupting sensibilities through the use of arresting, controversial imagery.

The campaign group has a long tradition of using models and celebrities to catch the eyes of the indifferent and its latest poster runs with this theme to the extreme. This time we see a former Dallas Cowboys cheerleader called Bonnie-Jill Laflin, who now acts as the NBA's only female scout, posing naked in a locker room with a caption asking: 'Want my body? Go vegetarian!'"

Leo Hickman posts on the Guardian's Environment blog April 27, 2011.

Source: Guardian, 04/29/2011