"The people who wrote an ordinance banning the aerial spraying of pesticides in western Oregon last year aren’t professional environmental advocates. Their group, Lincoln County Community Rights, has no letterhead, business cards, or paid staff. Its handful of core members includes the owner of a small business that installs solar panels, a semi-retired Spanish translator, an organic farmer who raises llamas, and a self-described caretaker and Navajo-trained weaver.
And yet this decidedly homespun group of part-time, volunteer, novice activists managed a rare feat: They didn’t just stop the spraying of pesticides that had been released from airplanes and helicopters in this rural county for decades. They also scared the hell out of the companies that make them, according to internal documents from CropLife America, the national pesticide trade group. Although some of the world’s biggest companies poured money into a stealth campaign to stop the ordinance, and even though the Lincoln activists had no experience running political campaigns, the locals still won."