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'Need Bee Geek:' Searching For Meaning And Fun In Subject Lines

 

The subject line of an e-mail is an underappreciated writing task.

We knock off dozens daily with little thought. And yet they carry every bit of the challenge and impact of a newspaper headline – a terse explanation of what's to come, with perhaps the added burden of hinting at the sender's personality.

Extend that concept and maybe a case can be made that the e-mail subject lines found on a listserv say something about its members.

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Climate Concern Sparks Surge In Green Building Designs

 

 

 By CATHERINE COONEY

You can feel it the minute you step inside: the cool concrete flooring, oversized windows, neutral colors and low lighting provide a sense of open space and cleanliness. The modern-styled architecture seems out of place in Washington, D.C., especially on a hot, smoggy, July afternoon. I'm in Lake Tahoe, I thought, as I walked into the school building where my daughter's summer camp was held.

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An Old topic-Recycling-Offers Some New Angles And Stories

 

 By SALLY DENEEN

If you haven't covered recycling for a while, you – and your audience – might be surprised by how things have changed and the variety of new angles to explore.

The number of curbside recycling programs now surpasses 9,000. Yet, a greater percentage of recyclable plastic bottles and aluminum cans are landing in the garbage.

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MIKE DUNNE, 1949-2009 Journalists, Mentor, Volunteer Left Us With A Lesson

 

 By MICHAEL MANSUR

This is the first issue of the SEJournal published since the passing of Mike Dunne, our assistant editor.

Each issue, Mike would assemble "The Beat" and an "Inside Story" on some outstanding work of journalism, probing the author about why he chose to lead with this fact. Or asking why he chose to organize a story in this certain way.

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Climate Change May Help Us- But Not Define Us

 

 By BUD WARD

It was all climate change, all the time – 24/7 as they say. SEJ's 17th annual conference, at Stanford University Sept. 5- 9, was a veritable smorgasbord, an unending feast, for those on the climate change beat. But only for those who actually wanted that particular diet, you understand. Dozens of ostensibly unrelated environmental issues – as well as the delicious "tools of the trade" sessions on new media and like – were addressed at the conference.

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SEJ's Innovative Solution: Meet At A Suburban Campus

 

 By DAVID HELVARG

Arriving in the green sprawl of Stanford University, the Virginia Tech of the West, I was greeted by Frisbee-tossing SEJers high on the beat's new relevance amidst growing public concern over rapid climate change and fear about the kind of world Anna Nichole Smith's baby will grow up in.

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