An Editor’s Eye View to Successful Pitching

The not-so-simple act of pitching story ideas is among the biggest challenges facing freelance environmental reporters. Is the pitch smartly targeted, thoroughly researched, well-crafted? Our new Freelance Files co-editor Marianne Messina spoke to four top-level editors at well-known outlets to get their perspectives on making a successful pitch. Learn why outlets need you, what they look for and how to avoid basic mistakes.