"Coca-Cola to Remove an Ingredient Questioned by Consumers"

"Coca-Cola is moving to eliminate an ingredient used in many of its citrus-flavored products after consumers expressed concerns.

The company said on Monday that it was replacing brominated vegetable oil, which contains bromine, an element found in flame retardants, in products that contain it. It did not list the products, but they include Fresca and some varieties of Fanta, as well as some fountain drinks.

'Brominated vegetable oil is used in some of our beverages to improve the stability of our products, preventing certain ingredients from separating,' the company said. 'All our beverages, including those with B.V.O., are safe and have always been — and comply with all regulations in the countries where they are sold.'"

Stephanie Strom reports for the New York Times May 5, 2014.