"How Big Egg Tried To Bring Down Little 'Mayo' (And Failed)"

"In the annals of ill-conceived public relations campaigns, the egg industry's war on Just Mayo deserves at least a mention.

Just Mayo is a product that looks like mayonnaise, tastes like mayonnaise and yet contains no eggs. The company behind it, Hampton Creek, has been getting lots of attention.

Josh Tetrick, the company's founder, has big ambitions. "If we're successful, there are a lot of [food] industries out there that are going to have to adjust," says Tetrick."

Dan Charles reports for NPR's All Things Considered September 3, 2015.

SEE ALSO:

"US-Appointed Egg Lobby Paid Food Blogs And Targeted Chef To Crush Vegan Startup" (Guardian)

"Hampton Creek Targeted By USDA-Controlled Egg Industry Program" (EatDrinkPolitics)

"The FDA Will Not Tolerate Eggless Sandwich Spreads That Purport to Be 'Just Mayo'" (Slate)

"The Mayonnaise Wars, Chapter Two: FDA Cracks Down on the Maker of Just Mayo" (Fortune)