"A New Name for High-Fructose Corn Syrup"

"Would high-fructose corn syrup, by any other name, have sweeter appeal?

The Corn Refiners Association, which represents firms that make [high fructose corn] syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient 'corn sugar,' arguing that a name change is the only way to clear up consumer confusion about the product."

Tara Parker-Pope reports for the New York Times' Well blog September 14, 2010.